Benny Andersson's Charitable Idea

This past Christmas I saw a rediculous ad. It was an ad about a new Mobile ring tone composed by ABBA's Benny Andersson. Here is what the ad says:

"By sending the word JUL (meaning, Christmas) to 72777, you automatically donate 50 kronor to the Red Cross. As a sign of gratitude, we will give you a ring tone composed by Benny Andersson. Your gift will contribute to the battle against the growing problem of loneliness in Sweden, and to give your fellow human beings a little more warmth."

First of all, how exactly do you give your fellow human beings a little warmth by sending a cold SMS? Second of all, I don't see how Benny Andersson's ring tone can bring me any joy, not being a big fan of him. He himself is not much of a warm personality to be sure. One summer when I had just moved to Sweden, I ran into him when he was walking his dog in my neighborhood. So I went up to him and was about to ask him for an autograph. I used my half-bred Swedish and asked him first if he was Björn (coz that's what my Swedish husband told me, ha ha!) He suddenly got quite angry and walked away without saying a word! I was not disappointed about not getting an autograph, but quite surprised at his petty reaction. So to associate him with the idea of "warmth" just seems like an oxymoron to me.

Well, intellectually this may be a good idea to some, but for me, it surely cannot beat going out there and touching someone's life by sharing a real smile or a real hug.